
One of the most essential skills anyone can develop in their lifetime is the ability to sell: whether an idea, a product or even themselves. Except that you can’t sell anything to anyone by force; you have to persuade people to buy on their own. For the ‘sell’ to truly matter, it must be the consumer’s personal choice to buy. Anything less, and you’ve already set yourself up for failure.
Yet, people working across all fields have a tendency to make one major faulty assumption when it comes to convincing someone.
Continue reading “The Most Common Persuasion Mistake You Don’t Realize You’re Making”
